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Harkening back to the Star Wars pre-order cardboard days, Netflix is playing catch-up by making sales for KPop Demon Hunters toys and merch available before the actual products are ready.
Netflix has announced partnerships with Hasbro and Mattel in response to the massive demand from the fans for KPop Demon Hunters toys. Projected to roll out starting spring 2026, there will be a range of global products, including collectibles, games, and role-play products that will bring the world of Huntr/x and the Saja Boys to the homes of fans eagerly wanting to add their favorite characters to their toy troves.
Mattel’s KPop partnership with Netflix will feature dolls, action figures, accessories, collectibles, and playsets. We’re already imagining a concert playset with action figures. There will also be collabs with Mattel’s co-brands, which could mean Little People figures for the littlest of Huntr/x fans. But the fan age range is truly from baby to adult, because while I want toys for my little one, I also want the Mattel Creations three-pack of Huntr/x dolls for myself that was announced just today.
The deluxe fashion dolls, which have yet to actually be revealed, feature Rumi, Mira, and Zoe in their showstopping finale performance looks—and yet I’ve never clicked faster on a pre-order page ahead of the sale going live November 12.
The Hasbro-Netflix KPop partnership is also gearing up to be expansive and filled with must-haves. Plushes stood out to us immediately—we need high-quality Derpy tigers!—and there will also be youth electronics and role-play options tying in with Hasbro Games, Wizards of the Coast, and Nerf. Please, please make Nerf versions of the amazing Huntr/x demon-fighting weapons. And maybe a Magic secret lair, considering Wizards of the Coast has already done ones for Post Malone and Hatsune Miku.
Hasbro’s early drop announcement is a card-based variation on Monopoly, Monopoly Deal: KPop Demon Hunters, which is already available for pre-order on Amazon, Target and Walmart, with orders shipping January 1, 2026.
KPop Demon Hunters products from Mattel and Hasbro will be available to retailers by spring 2026 and continue arriving through the rest of the year. That means they won’t arrive in time for this year’s holiday gift-giving, but you could print out pre-order confirmations to stuff into stockings in the meantime: “IOU the Huntr/x Dolls. Love, Santa.”
Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
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